One Step Closer to Belonging

  • By Clay Chambers Springible Contributor
  • Reading Time About 1 minute
  • PostedFebruary 22, 2017
  • Category

Parents and caregivers are constantly looking for ways to simplify their day-to-day; navigating each day efficiently and smoothly is an ongoing task. More importantly, they are constantly looking for ways to help the person they are caring for to fit in — to belong.  That is often no easy endeavor… but it is not impossible.

Take Matthew Walzer. Matthew has cerebral palsy, making it difficult to walk, run, and even tie his shoes. So, he wrote a letter to Nike, asking them to design an adaptive shoe that would make it simpler for people who had trouble tying their laces. Nike got it, and we applaud their responsiveness and innovation.

Matthew wanted his shoe to fit, but more importantly, he wanted to belong – that’s why he chose Nike.   Nike’s willingness to be flexible, to be responsive, and to take a leadership role gave him both. Nike didn’t merely respond, they innovated.  Rather than allowing his diagnosis to define him, he challenged the norm, and together with Nike helped create a shoe that allows Matthew – and others who have difficulties be One Step Closer to Belonging – and that is just plain cool!

SHOP the Nike FlyEase shoe collection.

NOTE: This feature shares a video created by Nike.